Jen’s Jeneral Store is hosting a clothing Swap Squad in Manchester this Sunday 21 July to impact the negative effects of the fashion industry on the environment.
The Jeneral Store is a brand on a sustainable style mission in hopes to save unwanted clothes from a life in landfill by swapping with other people and giving our wardrobes a new lease of life.
Sustainability is fashion’s next biggest trend, and rightly so. Currently, the clothing industry is wreaking havoc on the environment and Swap Squad aims to change all that by bringing together like-minded people in a bid to help the environment and look good while doing it.
The Swap Squad event will take place on Sunday 21 July at Foundation Coffee House in Manchester’s Northern Quarter. Taking place from 1pm – 3pm, guests are invited to bring along 5 items of clothing that they’ve fallen out of love with. They’ll swap these unwanted items for tokens upon entry, for access to shop The Jeneral Store’s rails of over 100 new and secondhand garments and carefully collected one-off wonders.
The Jeneral Store is currently the only completely sustainable clothing pop-up clothing swap service in Greater Manchester. In today’s world, over 70% of women still feel that they can’t be seen to wear the same dress twice on social media, and it seems an unappealing task to wear every item in your wardrobe to death. Jeneral Store has grasped the tipping point of revolutionary change and have devised a way to satisfy those guilty pleasures whilst being kind to your purse and the planet.
Clothes swapping is one of the best ways to update your ‘drobe and have fun while you’re doing it, without having any negative impact on the environment whatsoever. So far, the Swap Squad is expecting at least 250 clothes that are ready to be swapped and swerve the landfill.
As well as the clothes swapping, Jeneral Store presents a live panel discussion which kicks off at 2:30pm with Personal Stylist and owner of Mien by MissE, Leah. She will be speaking out about her experience with sustainability in her own work and how you can adapt it into your own style.
The Jeneral Store invited us to take a fresh look at our throwaway society and how we can focus on sustainability by reworking ‘old’ items into current trends. Dress and style is key, and looking the part whilst doing our bit for the environment will have an enormous impact on everyday life. Tickets are £10 and available on the door.